1000+
Episodes of content
20+
Satisfied clients
About us
Sports Derivatives is a sports media, marketing and management company operating out of Lagos, Nigeria. We help our clients optimize opportunities in the intersection of sports media, marketing and management. This involves developing and producing high impact and compelling content, working with clients and partners to seek out and deploy the best opportunities and ways to reach audience through sports marketing as well as managing parts of or entire sports events and activations. .
What we do
Sports Marketing
We produce sports events and provide clients with the opportunity and windows for sponsorships and partnership. We also work with property IP holders to help them identify and optimize sponsorship opportunities in the market. Lastly, where brands are intent on connecting with segments or mass audiences through sports, we work with them to navigate the sports terrain and ensure they make investments that deliver ROI in terms of TOMA, brand affinity, loyalty and ultimately, sales or product trial and adoption.
Sports Management
We manage parts of or full sports activations and events. This could ticket and access management, media management, athlete and talent management or general coordination. Under this arm, we also provide the following specialist services:
- Contract Negotiations
- Commercial Rights Agent
- Advertising/Promotion/PR
Sports Consultancy
The sheer number of sports available and its equally large number of followers can be a dream or a nightmare. Careful thought and great executions would ensure that it is dream. We work with our clients to help them appraise their choices, set strategic and realistic goals, develop plans of execution and near flawless deployment to ensure ROI. We consult for our clients on sports marketing, management, sponsorship and creation of sports assets. Our goal is simple, to ensure that our clients derive optimum benefits from their sports investments and properties.
Sports media
We develop and produce multimedia sports content for a variety of platforms to reach and connect brands with segments and mass audiences. When we develop content ideas, we ensure that they have high IP value that would yield dividends for years to come. Sports Derivatives is peopled by a team of skilled production staff who work hard together to execute great concepts and ideas. We create and distribute creative sports media content that attracts strong viewership and listenership. Our sports media content include TV, radio programs and digital content. We are acutely aware of the growing sophistication of sports fans and we work to ensure that our content satiates their yearnings.
International Projects and partnerships
We have worked with clients and partners to execute international projects including the pan African broadcast of the 2022 African Nations Cup in Cameroun as well as the recently conclude FIFA World Cup Qatar 2022. We have the network and outreach to execute pan African and international projects across media, marketing and mamagement.
Talk to us
If you are looking to get the best out of sports, we have the expertise, network and experience to ensure that we work with you to achieve your objectives. We have a list of satisfied clients including:
Nigerian Breweries, Guinness, MTN, 9Mobile,Airtel,Coca Cola, Golden Penny, Indomie, Colgate. Our media partners include NTA, FRCN network, Silverbird Media Group and several other media platforms across Nigeria.
We look forward to working with you.